Good thermal insulation refers to materials and systems that effectively resist heat flow, characterized by a low thermal conductivity (k-value or lambda-value) and a high thermal resistance (R-value). The fundamental principle is to minimize conductive, convective, and radiative heat transfer, thereby reducing energy consumption for heating and cooling, enhancing occupant comfort, and preventing issues like condensation. A material providing good insulation typically has a k-value well below 0.1 W/m·K; examples include expanded polystyrene (EPS, ~0.033 W/m·K), mineral wool (~0.035 W/m·K), and polyurethane foam (~0.025 W/m·K). However, performance is not solely defined by conductivity. Other critical factors include long-term stability, dimensional integrity under thermal cycling and moisture exposure, fire resistance, compressive strength, and environmental impact. For instance, a good insulation material should not settle or degrade over time, which would create gaps and nullify its effectiveness. In building science, good insulation is part of a continuous and uncompressed layer within the building envelope, carefully installed to avoid thermal bridges at junctions, around windows, and at structural penetrations. The concept extends beyond traditional bulk insulation to include reflective systems and advanced aerogels for specialized applications. The quality of insulation is also judged by its sustainability profile, including embodied energy, global warming potential (GWP), and end-of-life recyclability. Ultimately, achieving good thermal insulation is a systems-level approach that involves selecting the right material for the specific application, climate, and building type, ensuring proper installation, and integrating it with other building components to create a high-performance, durable, and energy-efficient structure that meets both economic and environmental goals.